TAG Heuer has created the RACER smartphone – the ‘1st Luxury Phone Crafted for High Performance’ according the iconic watch maker.
The RACER uses a ‘high speed processor and latest Android software’ – but no specific details are available at this time.
But the draw with the RACER will be the design elements crafted by TAG Heuer.
The look is sharp and bold – just what you’d expect from TAG Heuer. The phone is made for performance, and has been engineered for lightness as well as strength. There is a shockproof rubber chassis that is supported and strengthened by the screwed-in titanium and carbon fiber bridges. The result is a fusion of luxury and performance inspired by TAG Heuer heritage in GT cars and Formula 1. There is also a new customizable 3D user interface to fit the individual needs of each owner.
Strong, lightweight, attractive – combine it with high performance and you could have special item.
The new TAG Heuer Racer collection starts around $3,700, and will be available in TAG Heuer boutiques, luxury mobile boutiques and selected watch and jewelry retailers in July.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”