Burberry’s new Brit Rhythm for Women has surfaced with a new face too! The British brand has roped in British model and actress, Suki Waterhouse to lead the campaign of its first new feminine fragrance.
Burberry has unveiled images and a video of the ad that features Suki alongside British musician George Barnett. As reported by NY Daily News, the lady is known to the brand and its fragrance too as she appeared in the campaign for the men’s edition of Brit Rhythm fragrance which was launched last September.
The black and white campaign revolves around Suki clad in stylish Burberry leather jackets. Posing suggestively with smoky eyes, Bradley Cooper’s girlfriend oozes sensuality playing the role of a glamorous rocker. Waterhouse sports heavy eye-liner in her first fragrance campaign which was shot in London under the creative direction of Christopher Bailey. The fashion house is all set to support the campaign with a capsule clothing collection that includes leather jackets too.
Brit Rhythm for Women features top notes of lavender, orange blossom, pink peppercorn along with blackberry leaves and orris absolute. With base notes of vetiver, musk and woods, this new powdery floral fragrance is bottled in rectangular smoky glass falcon which reveals the pink fragrance within.
Burberry’s chief creative officer, Christopher Bailey, harped about the brand’s musical inspiration, “Irreverent and free-spirited, the Brit Rhythm woman combines powerful femininity with a rock’n’roll edge.” He also spoke about his love for British music, “Music is very important to me and has always played a role in my life.”
The line-up of Burberry Brit Rhythm For Women includes 30ml, 50ml and 90ml eau de toilette spray, a 150ml body lotion and body wash, a 100ml deo spray and a 50ml hair mist.
