Only the Parisian designer, who dresses the soles red and nails with glorious colorful shades can effortlessly indicate, “Heels offer a gesture to the leg, and nail colour adds a gesture to the hand.” Christian Louboutin announces the opening of his first beauty boutique as well the brand’s 100th boutique in Paris.
Located at the 19th Century Passage Vero-Dodat, the new concept store feels at home in the beautiful Parisian galerie alongside the brand’s first women’s and men’s flagship boutiques which opened in 1991 and 2011 respectively. Monsieur Louboutin describes the thoroughly unique space as a “small shop or a big shrine, but completely dedicated to beauty.”
The new Parisian boutique dedicated entirely to beauty, especially his latest collection of 30 nail polishes, has been designed in collaboration with the renowned interior architect Pierre Yovanovitch. Paying homage to the Louboutin’s iconic faceted nail color bottle, Yovanovitch states, “When Christian reached out to me, we worked together on a global aesthetic concept. He showed me this faceted nail colour bottle crowned with this black spear cap of galactic proportions. I immediately thought it would be compelling to establish a contemporary space, amidst this very historical Parisian passage, with design codes that redefine the new aesthetic approach of beauty so dear to Christian Louboutin.” He also added that, “I want people to be drawn to the vitrines and think, ‘this is different, what is this place? Christian’s beauty boutique will make people dream and create a sense of wonderment.”
The entrance of the debutant beauty boutique immerses visitor inside a luminescent faceted room with matte silky white walls adorned with small niches that flaunt Louboutin Nail Colour as objets d’art. Behind each bottle, the colours change, creating a kaleidoscopic effect. The decor dramatizes with an opening in the ceiling of the first floor that culminates in projections of open sky and ebullient clouds, giving the illusion of a skylight. The Hainaut blue stone floor, burnt wood furniture, and walls inspired by the texture of red Wedgwood china render a distinctive characteristic to the boutique.
A narrow staircase with a signature arched copper railing leads to a private loft reminiscent of a woman’s boudoir, with powder pink walls, cushioned sofas and pillars displaying the range of nail color. Offering a more intimate experience, the private loft also gives Christian the opportunity to share what he feels are his representations of beauty. Here, the designer’s personal collection of Kachina dolls featured on the wall reminds us of the latest Tribalou collection.
The first Christian Louboutin Beauté has set the ball rolling for future openings.
8, galerie Vero-Dodar,
NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista.