This past week on the historic Sony Pictures lot in Culver City, Calif., Sony held an event to launch 3D in the United States. “Sony is blazing the trail in every part of the 3D universe” said Sir Howard Stringer, chairman, chief executive officer and president of Sony Corporation to a room filled with press. Though yesterday marked the pre-sale availability of Sony 3D BRAVIA televisions Sir Howard reminded the crowd of Sony’s deep involvement in all things 3D, including Sony 3D broadcast equipment used to film movies, 4K projection systems in thousands of theaters across the country and a dedicated 3D Technology center on the Sony Pictures lot which serves to educate the industry on 3D technology.