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Shanghai aims to lure luxury travellers

Shanghai aims to lure luxury travellers

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The Canadian Press has a great report on trip ideas to Shanghai:

Global travel may be ailing but China’s biggest city of Shanghai is pursuing luxury travellers with a vengeance, bent on restoring a reputation for opulence and elegance that once made it the Paris of the Orient. As it spruces up for next year’s six-month-long World Expo, the metropolis of 20 million is transforming itself from a gritty industrial hub of crammed tenements into a showcase of glittering skyscrapers, quaint but quiet alleyways and meticulously landscaped parks. A complete makeover of the legendary Peace Hotel, which sits astride the city’s riverside Bund, is one of scores of projects aimed at packaging the city’s Western colonial-style heritage for upscale travellers. “The barrier is just being pushed higher and higher,” said Rupert Hoogewerf, a Shanghai-based researcher of wealthy Chinese. “Previously (the hotels) may have sought to be the best in the city. Now they’re aiming to be the best in the country, or the world.” – from Google