Rolls-Royce only produces three models – Phantom, Ghost and Wraith – but they make thousands of unique cars every year. That’s because almost 95% of all Rolls-Royce cars produced last year were personalized by their owners through the company’s Bespoke program.
While Rolls-Royce Bespoke options are virtually unlimited, a few examples include:
• One-of-a-kind hand-stitched leathers dyed and detailed to your exact specification
• Custom exterior colors with hand-painted trim and other details
• A teak picnic hamper filled with Rolls-Royce designed stemware, china and silver
• A starry ceiling patterned any way you like, even your zodiac sign
With every model being customized at very high rates, Rolls-Royce 2013 revenues have soared, increasing 30% over 2012. Bespoke demand also has had another pleasant side-effect: Rolls-Royce have had to add 100 skilled craftspeople to satisfy customer requests.
As Rolls-Royce prepares to unveil the Ghost Series II at the New York Auto Show on on April 16th, company executives expect the Bespoke personalization to continue to be a significant part of the range. “This continuing growth in Bespoke sales in 2013 proves the fact that Rolls-Royce is the home of Bespoke in the luxury world,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “The success of this operation here at Goodwood continues to attract more discerning individuals from all over the world to our marque, and reaffirms our decision to expand our Bespoke offer over the last three years.”
