LG and Prada have unveiled their third collaborative smartphone. Meet the Prada phone by LG 3.0 – it combines PRADA’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3inch and 800-nit screen. LG said, “To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle and Bluetooth ear set. Here’s the first reviews of the Prada phone by LG 3.0:
“I was pleasantly surprised by the UI smoothness on this third Prada Phone. The white icons flow around the black and grey UI swiftly and apps open up promptly. In the poor lighting conditions of the demo area, the camera took a while to focus, but picture processing was snappy,” – from The Verge
“This is the latest fruit to be borne from LG and Prada’s renewed creative partnership. It’s Prada Phone by LG 3.0 and it’s also an attempt to marry fashion pedigree with, if not leading technological specifications, then at least competitive ones. There’s a respectable 8 megapixel autofocus camera, and LG’s bright, outdoor-friendly 4.3-inch NOVA display, here projecting an 800 x 480 WVGA touchscreen.” – from Engadget
“LG and PRADA are particularly pushing the design and aesthetic of the phone and the software: ironically using Android means the OS will likely be ripped, reworked and released as a third-party ROM within hours of the South Korean launch before the year is out. The physical hardware has plenty of neat details, though, like the circular stereo speakers and illuminated power/lock button ring, which should at least set you apart when you whip the PRADA Phone out of your bag.” – from SlashGear
“The new PRADA is extremely thin and has a pretty blocky design, very similar to the recently released Nokia Lumia 800 Windows Phone. It does have a few neat features like the round power/wake button with an illuminating LED ring. We also have circular stereo speakers down on the bottom to keep things stylish,” – from Android Community
Official Press release below:
PRADA AND LG CREATE A STATEMENT IN STYLE
The PRADA and LG partnership launches the PRADA phone by LG 3.0
combining the ultimate in form and function
London, 14 December 2011: With a heritage of producing handsets that combine the best in style and substance, PRADA and LG today unveiled the partnership’s latest must-have smartphone, the PRADA phone by LG 3.0. This highly anticipated handset is the third phone to come from the collaboration and represents a key design venture for both companies.
The PRADA phone by LG 3.0 combines PRADA’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3inch and 800-nit screen.
Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black. With every detail designed for chic simplicity, this handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hardkeys completing the sleek simple finish.
As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band wi-fi for high-speed surfing on the go.
The smartphone’s sleek design is also reflected once switched on. The PRADA phone by LG 3.0 offers a specially created user interface featuring a unique black, grey and white menu and icons. Through this interface users can enjoy all the latest benefits of Android’s Gingerbread OS, with a future scheduled upgrade to Android’s Ice Cream Sandwich.
This unique user interface experience can be enjoyed on the device’s 800-nit, 4.3inch NOVA High Brightness Display, allowing users to view all their favorite photos and content even in direct sunlight. Plus with an 8MP camera and up to 8GB of user memory, all Life’s Good moments can be captured and enjoyed in high quality.
To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle and Bluetooth ear set. Users can also carry their PRADA phone by LG 3.0 in a range of stylish pouches.
Key Specs:
o Operating System: Android Gingerbread
o Memory: User 8GB
o Size: 4.3-inch
o Resolution: WVGA (800 x 480)
o NOVA Display: 800 nit
o Camera: 8MP
o 1.0GHz Dual-Core/ Dual Channel Processor
o Battery 1540mAh