Alex has written for Vanity Fair, Barrons, Bloomberg and Condé…
Prada will launch L’Eau Ambrée, the latest in their series of amber-based perfumes, created by Firmenich’s Daniela Andrier. The fragrance is a blend of Sicilian citrus top notes, a may rose heart, and a base of patchouli, vanilla and opoponax. L’Eau Ambrée will launch initially in the US in September in about 250 speciality stores including Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman. It will reach European stores this fall, followed by a 2010 launch in Asia and the Middle East. The fragrance will be available in 30ml, 50ml and 80ml sizes and the body product range will include a body powder with puff, a hydrating body lotion, shower gel and body cream.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.