Prada has debuted its Menswear Spring/Summer 2015 Campaign by unveiling portraits of four leading Hollywood stars. Lensed by British fashion photographer Craig McDean, the new campaign features Ansel Elgort (The Fault in Our Stars; Men, Women and Children; Divergent; and the upcoming Insurgent), Ethan Hawke (The ‘Before’ Trilogy; Boyhood; Predestination; Regression), Jack O’Connell (Unbroken; Starred Up; ‘71) and Miles Teller (The Spectacular Now; Whiplash; The Fantastic Four).
Shot in London and New York, the agitated action packed images show close-ups of the stars’ hands and faces. The Italian luxury fashion house’s campaign also shows objects like knife, orange, dice, prism, compass, pen, lens, pendulum being picked up, moved and balanced by the elegantly dressed men. Not looking into the lens of the camera, the pictures show the men focusing intently on their hand props.
Throughout the images, the highlight is on the stitching of the collection. The ad campaign shows a graphic effect, large, small, in contrasting colors, revolutionizing and mixing classic codes while creating new ones. The images’ muted color switches to bold black and white, then back again, which reflects the four actors’ fragmented mental focus – Silence, a space for secrets.
