PPR is acquiring Chinese fine-jewelry maker Qeelin Ltd., the French company’s first Asian label, highlighting the powerful role China is playing in the luxury world. China is “already an absolutely immense market, it will become even more so,” said François-Henri Pinault, chief executive of PPR, whose labels include Gucci, Yves Saint Laurent and Stella McCartney. “A brand whose origins, its codes, its DNA are Chinese will benefit from a considerable advantage.”
