Alex Carter
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé…
Here’s a look at the new Piaget campaign.
Piaget, Swiss manufacture of high watchmaking and high jewelry, will be unveiling a brand new communications campaign in September 2009. On the haute horlogerie side, the campaign shines the spotlight on Piaget’s fundamental skills and expertise as a true Swiss manufacture. As you can see, the advertising visuals are pared down and focus squarely on the watches themselves. Models to look out for include the legendary Piaget Altiplano, the Emperador and the Polo FortyFive. – from luxury-insider
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Alex Carter
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.