A nice look at the organic segment.
Picking a can of black beans is likely one of the most mundane grocery store tasks. Unless, of course, the choice is between organic and non-organic beans. At a Manhattan Whole Foods ( WFMI – news – people ), the store sells in-house non-organic and organic 15-ounce cans for $.89 and $1.09, respectively. But it also offers several brand-name organic beans that range between $2.19 and $2.39. The added cost for organic beans seems like a small price to pay for a product that’s supposedly better for you and the planet. Yet recent developments have called this trade-off into question, and that has once again put organics at the center of an ongoing debate about the American diet. – From Forbes