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Nikki Beach Launches Exclusive Fragrance

Nikki Beach Launches Exclusive Fragrance

In honor of 20 years in business, Nikki Beach has partnered with fragrance company 12.29 to develop a signature home fragrance collection.

The Nikki Beach scent is named “Saint Tropez” after one of the brand’s most popular beach club locations, the second in its history and first one in Europe, and will consist of a room spray and diffuser packages in a sleek, white packaging with signature teal accents.

Created exclusively by 12.29’s Dawn Goldworm, who describes the scent as, “bright like a perfect beach day with notes of juicy lychee and wet melon. It is fresh like a blue sky with petally jasmine and fluffy musk. And it is sexy like sun-kissed skin with amber resin and creamy vanilla.”

Nikki Beach started as Cafe Nikki, a quiet garden by the sea in Miami Beach. Named in honor of Nicole Penrod, founder Jack Penrod’s daughter, that was killed in a car accident when she was 18.  The Penrod family’s commitment is to “Celebrate Life,”  and the business has now expanded to 14 beach club locations, a hotel & resort division with 4 locations and a lifestyle division around the world.

 The collection will be available for sale at Nikki Beach’s global boutiques and at starting in May. The home fragrance will sell for $45, and the diffuser for $45.