The New York Times today released the NYTimes App for iPad, which builds on the elegant design of the Editors’ Choice App. It has more than 25 sections of Times content, including more videos and photos; breaking news alerts; and enhanced section and article navigation.
The NYTimes App is free and available through the App Store. When The Times launches its pay model next year, the iPad app will require a paid subscription.
Four sections of the app – Top News, Most E-Mailed, Business and Video – are immediately available at download. To access all other sections, users log in with an existing NYTimes.com account or complete a quick, free registration within the app. When the app transitions to a paid subscription model in 2011, users will be required to pay for full access; pricing information will be announced at a later date.
“More and more, our readers are connecting with The Times across a variety of platforms, and we are developing products that allow them to engage with our content in a meaningful way,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times Media Group, and general manager, reader applications. “With the NYTimes App, our readers can immerse themselves in our award-winning journalism and rich multimedia, all tailored for a premier experience on the iPad.”
Features of the NYTimes App include:
Expanded content – access to more than 25 sections of content from The New York Times, enhanced with relevant posts from The Times’s more than 50 blogs.
Streamlined navigation – a popover section listing allows for smooth navigation between sections. On article pages, a navigation bar beneath the article allows users to swipe through and select other articles within the section.
Enhanced multimedia – beautifully designed photo and video sections display the latest from The Times’s world-class multimedia collection. Articles feature embedded photos and videos, with the ability to play videos within the article or expand to full-screen view.
Breaking news – breaking news notifications allow users to stay on top of breaking news even when the app is closed.
Share options – share articles, videos and multimedia with a full set of tools, including Facebook, Twitter and e-mail.
Slide shows – full-page slide shows display large-scale images tailored for the iPad screen.
“As technology evolves, we are committed to setting new standards for online advertising, and the iPad is a prime example of our innovation,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com. “We will continue to deliver unparalleled marketing value to our clients, creating ads that make the most of the iPad’s rich media capabilities to create a compelling experience for the intelligent, thoughtful readers who choose to engage with The Times by downloading and launching the app.”
Fox Searchlight, Mercedes-Benz and MicroStrategy are advertisers on the iPad app at launch.
The NYTimes App for iPad is available for free from the App Store on iPad or at http://itunes.apple.com/us/app/nytimes-for-ipad/id357066198?mt=8