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New Prada Phone Coming

New Prada Phone Coming

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Ahn Seung-kwon, president for LG’s mobile business, shares the latest on the upcoming Prada phone, to compete with Apple’s iPhone and Vertu:

There were also some other interesting tidbits that Mr. Ahn let drop during the interview. Among them are:

in Q4 LG will launch a new “Black label” series phone, which will be positioned to compete with the iPhone
LG is pretty happy with their luxury “Prada” phone line and is working on another Prada handset
LG also has a plan to move even deeper into a luxury cellphone market, by creating it’s own extreme premium brand, “similar to Toyota’s Lexus and Nokia’s Vertu”

– from Unwired View

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