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New Oscars Envelope

New Oscars Envelope

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For the first time in Oscar’s 83-year history, a designer has created a special, Oscar-only envelope. Marc Friedland came up with the sharp new look for the usually frumpy envelopes.

In all of the 83-year-history of the Academy Awards, would you believe there’s never been a specially designed Oscars awards envelope until this year? The plumb job of designing the many different envelopes, 24 in all, and one for each category, in three sets (one for each Price WaterhouseCooper vote-counter) plus “emergency envelopes,” fell to Marc Friedland of Marc Friedland Couture Communications, who counts among his many clients Oprah Winfrey. So, one can say that the Academy of Motion Picture Arts and Sciences went with a designer who’s “Oprah Approved.”

Marc says Winfrey is a “Good client and a great friend. We’ve worked together on many events.” But even beyond Opray, Friedland explains he’s been able to work “for some of the most celebrated individuals doing the most legendary events.” For Oprah, it was the Legend’s Ball. For Steve Wynn, it was the Wynn Las Vegas Grand Opening. And for Atlantis, it was the Atlantis Dubai Grand Opening. And that’s just a few of the many projects he’s added his name and talent to over 25-years.

But the Academy Awards is the top of all of these assignments. A plum job.

For it, Marc says he looked at the Academy Awards as ‘Hollywood glamour.’ “We wanted something that was going to be timeless, but contemporary and modern,” he said. “We really help mark the moment of life’s most celebrated events. So when you really think about the anticipation that all of the audience and the people at home have, when the winner is about to be announced, the opening of that envelope – we wanted something that captures that moment in the most luxurious way possible.”

To achieve that look, Marc uses what he calls an “iridescent gold material,” and silhouettes of Oscar, set in the envelope in a style not unlike that of an expensive suit vest. The overall effect does capture The Oscars Lifestyle and the grand history of this 83-year-old event.

Marc’s well-received work means that one doesn’t just get a job like the one he did by being a friend of Oprah Winfrey, they get it by being just plain good.

Watch Marc’s envelopes on the Oscars telecast Sunday night.

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