Here’s the report from the Luxury Interactive 2010 Conference:
Neiman Marcus will be completely mobile by fall as part of its multichannel contact strategy to drive long-term growth, according to the company’s top executive who keynoted the Luxury Interactive 2010 Conference. “We will be completely mobile by August with any type of mobile device,” said Gerald Barnes, president/CEO of Neiman Marcus Direct, Irving, TX. “We currently have an app for Bergdorf Goodman, which is widely viewed with 30,000 viewers each day. – from MobileMarketer
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.