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Neiman Marcus Launches Virtual Gift Giving Challenge

Neiman Marcus Launches Virtual Gift Giving Challenge

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Pursuitist Luxury Best Luxury Blog

Neiman Marcus, the luxury specialty retailer, launches its third online challenge to kick-off the holiday season. The “Presents Perfect Challenge – Round 1” asks consumers to create online gift guides from a selected collection of Neiman Marcus fashions and accessories.

The program, located at, invites entrants to create their top 10 gift lists for either Mom, Dad, the Kids, Host or Hostess, for Him, for Her, the Person Who Has Everything or Other.

Entrants must select at least ten items from the following: handbags, woman’s shoes, jewelry, beauty, home, woman’s apparel, men’s apparel, gadgets, gifts, men’s shoes, men’s furnishings, intimate, children’s and accessories. From all of the entries submitted and the items selected, each week the program will populate the most popular gift items and display the Top Ten.

Forty finalists will be selected from Round 1 to move onto Round 2 for the chance to win a $2,500 gift card.

“This is a fun way to engage with our customer,” says Michael Crotty SVP Marketing Neiman Marcus Group Services. “We continue to look at innovative ideas around social media and the Presents Perfect Challenge is yet another initiative in our social media strategy.”

The “Presents Perfect Challenge – Round 1” social media program ends November 30th, 2010. Round 2 will begin on or around December 6th, 2010 and ends on or around December 27th, 2010. For complete details, please visit

The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit