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Charity Spotlight: Missoni x Life Ball Gala

Charity Spotlight: Missoni x Life Ball Gala

Missoni partnered with Life Ball and the fight against HIV/AIDS, with a fashion show of its Summer 2019 collection during Life+ Solidarity Gala, the charity dinner that opened the 26th and final edition of Life Ball, held in Vienna on June 8th, 2019.

The relationship between the brand and Life+ association began in 2003, when Missoni presented its best archive looks at Life Ball with a colourful extravaganza as part of the celebration for its 50th Anniversary.

After almost 20 years, the family-run fashion house is once again amongst the main characters of the final act of this special initiative.


Katie Holmes, actress and AmfAR ambassador, hosted Life Ball ceremony wearing a lamè gown with lilac bustier and multicolour striped skirt from Missoni Winter 2018 collection.


VIENNA, AUSTRIA – JUNE 08: Alina Baikova arrives for the Life Ball 2019 at City Hall on June 08, 2019 in Vienna, Austria. After 26 years the charity event Life Ball will take place for the very last time, raising funds for HIV & AIDS projects. (Photo by Thomas Niedermueller/Life Ball 2019/Getty Images)

Alina Baikova, Ukranian model, walked the red carpet in a one-shoulder lamè long dress with multicolour stripes from Missoni PreFall 2019 collection.