The BlueEfficiency badge is the Mercedes-Benz way of saying ‘green.’
Green isn’t always green – sometimes it’s blue. Or at least that’s what Mercedes-Benz wants us to think when we think of efficient, environment-friendlier motoring. And to help back up Mercedes’ claim to being one of the cleanest luxury carmakers, it has announced it will have 58 BlueEfficiency models on the market by the end of the year, including the new additions to the E-Class range revealed yesterday. Like BMW’s EfficientDynamics tag, the BlueEfficiency name is used to demarcate cars that combine a range of efficiency-enhancing design features and materials to yield a completely conventional car that’s nonetheless up to 23% more efficient than a typical vehicle. – from MotorAuthority