Mercedes-Benz Fashion Week Swim kicks off with designers showing off their new swimsuit styles in South Miami Beach.
Mercedes will show off the 2011 E-Cabriolet.
Mercedes-Benz Fashion Week Swim Lets The Sun In
Mercedes-Benz Fashion Week Swim is shining bright as a packed schedule of designers showing their newest and creative swimsuit styles gets underway in South Beach Miami at The Raleigh Hotel. From July 15-19, 2010, twenty shows light up the runways from leading swimwear brands including Mara Hoffman Swim, Poko Pano, Cia.Maritima, Nicolita and this season’s Mercedes-Benz Presents Designer, Trina Turk.
Fashion insiders making their way through the Grand Cabana runway entrance at Mercedes-Benz Fashion Week Swim can get a glimpse of one topless model taking in the Miami sunshine. The 2011 E-Cabriolet, the newest four-seat convertible developed for year-round top down driving is the star of this season’s shows. The E-Cabriolet’s four season use is possible through several innovations including a newly designed insulated, sound-dampening soft top that provides a clearly noticeable reduction in the interior noise level compared to conventional fabric soft tops. Another innovation that has many drivers excited is the new AIRCAP system, a virtual wind blocker that rises at the touch of one button to reduce air turbulence in the vehicle’s interior.
Mercedes-Benz Presents Designer Trina Turk shows off her latest collection drawing inspiration from the city of Acapulco in the 1960’s & 1970’s, an era known for glamorous getaways by Hollywood’s rich and famous and the international jetset.
The collection is a mix of her unique prints in a range of colors including sophisticated uses of black and white to multi-colored patterns of free flowing shapes. A significant amount of emphasis and detail is on the hardware throughout the collection inspired by Trina Turk’s signature patterns and her love of vintage jewelry and architecture.
The Mercedes-Benz Star Lounge in the Esther Williams Suite, a haven for designers, celebrities, VIPs, media and guests, takes on a new look from local design firm Barton G. The suite makeover incorporates a beach summer theme including white and sand palette with aqua accents bringing the sea and light into the interior. Pillows designed by Trina Turk are beach inspired, and are coordinated with the drapery and floral arrangements displayed in glass tank with marble and bamboo bringing an element of purity to the overall decor. Architectural lighting and seating invoke Mercedes-Benz luxury and a perspective mirror allows guests to see themselves within the glamorous Star Lounge setting.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and CL coupes.
Mercedes-Benz USA is the title sponsor of IMG Fashion’s Mercedes-Benz Fashion Week in New York and Mercedes-Benz Fashion Week Swim in Miami through 2013.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the US. More information on MBUSA and its products can be found at www.mbusa.com and www.mbsprinterusa.com.