New this season – New York Fashion Week get’s an app as a result of a partnership between Mercedes-Benz Fashion Week and social shopping pioneer ShopStyle. ShopStyle Mobile, Mercedes-Benz Fashion Week’s first mobile app partner, will feature exclusive content and coverage provided by Mercedes-Benz Fashion Week of the fall 2011 collections showing in New York from February 10th-17th. Coverage includes up-to-date time and location details for all runway shows, designer bios (with Facebook, Twitter and website links), exclusive behind the scenes news and photos, and maps and other essential information for navigating around Lincoln Center. The Mercedes Benz Fashion Week App is free and can be downloaded for all mobile devices through ShopStyle’s mobile optimized site at http://mobile.shopstyle.com and for iPhone and iPad on the iTunes App Store at http://itunes.apple.com/us/app/shopstyle/id314673827?mt=8.
ShopStyle Mobile also delivers instant access to shop and browse over 400 retailers across thousands of designer brands, allowing shoppers to search and refine by designer, brand, store, sale items, price, size, and color. The latest version of ShopStyle mobile includes new features such as “Mobile Sales Alerts,” which notify shoppers if a favorite brand or product goes on sale and fashion and shopping news from popular fashion blog and ShopStyle sister site Fashionologie.