Good news for Mercedes-Benz:
Mercedes-Benz has bucked this trend, freewheeling into top spot in this year’s Cars category, ahead of traditional rivals Toyota and BMW. In a refrain common in the automobile sector this year, Eckart Mayer, Mercedes- Benz’s divisional manager for cars, said there was no need to get desperate or panic in a cyclical industry. “The market will pick up again. However, we did, in fact, manage to increase our market share during the downturn. For a luxury brand, we think it’s quite remarkable and we’re very proud of the achievement. We pulled the right communication triggers, with the heritage of the brand and the support behind it.” – from here