Here’s the first look at the Mercedes-Benz 2013 SL Roadster commercial that will premiere on television this Sunday during the Academy Awards. This is the coupe Lara Stone filmed with recently in a Hitchcock-inspired short by Alex Prager, the reason why Stone attended Mercedes-Benz Fashion Week earlier this month. The Oscar ad for the SL is based on one of the most iconic car designs ever built — we love the commercial — very iconic..