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McLuxury?

McLuxury?

Christopher Parr | Pursuitist
Pursuitist Luxury Best Luxury Blog

If the top luxury brands collided with McDonald’s, you’d get a mashup similar to the below. The concepts are created by Access, a design agency from the mind of The Cool Hunter’s Bill Tikos. Imagine a high-fashion makeover of McDonald’s — and you’d have, ta-da, McFancy… Who wouldn’t want a Burberry Burger, Gucci Fries, Paul Smith Sundae, or D&G water….?

“Waiters in tuxedos, silver service, private dining areas, and packaging co-created with the fashion brands that present at Fashion Week — Burberry burgers, Chanel fries on black packaging, Paul Smith Sundaes…A bit of fun among the serious business of fashion. A bite of comfort food among all the elaborate cocktail fare, Private dining rooms, a raised catwalk that winds around the perimeter of the space, and with a central bar area providing a dramatic focal point. The ceiling is constructed from stretched fabric, ribbed to provide articulation and define zones. The form of the ceiling is accentuated through the use of LED lighting.” – read more at Access