Mark Ronson’s footwear will be sold at pop-up shops around the world to celebrate Indochine’s 25th anniversary – plus they come with a Gucci iPhone app.
“I’m like the canvas side — the shitty side that gets dirty quick — and Gucci is the luxury leather,” says British musician and dandy Mark Ronson, parsing the components of one of the limited-edition boat shoes he designed with the high-end fashion house. The Grammy-winning turntablist (and brother of fashion designer Charlotte Ronson) partnered with Gucci’s creative director Frida Giannini to create hip footwear for the labels Icon-Temporary sneaker line. Sitting at the back of Indochine, New York’s storied nightlife destination, Ronson excitedly pokes at the eyelets and pulls at the laces on one of his high0tops. (Check out Indochine: Stories, Shaken and Stirred, celebrating the restaurant’s 25th anniversary; see a gallery of selected photos.) The shoes will be sold at pop-up shops in New York, Miami, Tokyo and London, among other locations. Each pair comes with a Gucci iPhone app that allows users to mix their own songs. What’s more, customers who buy the trainers will snag a brand-new Ronson track inspired by each of the cities. – From Black Book
Photo by Mark Squires.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.