The habit of luxurious self-indulgence is defined as decadence and Marc Jacobs is glad to share his vision of indulgence of pleasure and luxury in form of his newest fragrance. Decadence, the newest Marc Jacobs fragrance lures women with its sexy and sophisticated traits.
Dubbed as Marc Jacob’s first mature fragrance in 2015, the Decadence has been developed in collaboration with perfumer Annie Buzantian at Firmenich. The top notes include Italian plum, iris and saffron and at the heart sits Bulgarian rose, jasmine sambac and orris. While the liquid amber, vetiver and papyrus woods form the base.
Apart from wooing the olfactory senses, the Decadence promises to entice shoppers with its glamorous packaging in form of an emerald-green handbag. Jacobs also felt strongly about creating a “personal talisman” with the packaging. “I wanted something that evoked the sense of a bag, with python and gold chain and a black silk tassel, so it had a kind of opulence and glamour and became an object of desire,” he said.
WWD also states that in developing Decadence, Jacobs went for a holistic approach, examining the moods in his ready-to-wear and his color cosmetics while deciding which direction to take his latest fragrance in. The designer added, “For me, everything weighs in and plays a part. I felt like the next story to tell was one of this indulgence of pleasure and luxury, because that’s what decadence is. And I had to tell that in a way that was irreverent, which is very much part of who I am and how we tell stories, which is with an offhanded, irreverent sense of glamour, rather than first-degree glamour — something a bit more unconventional.”
More oomph is added by Victoria’s Secret Angel Adriana Lima who is the face of Marc Jacobs’ Decadence. Shot by Steven Meisel, the campaign features Lima in a barely there Marc Jacobs slipdress.
Marc Jacobs’ Decadence Eaux de parfum will hit the shelves in three sizes – 1 oz. for $70, 1.7 oz. for $95 and 3.4. oz for $120. It will also be available in form of a body lotion for $52 and bath gel for $50.
Marc Jacobs Via WWD
