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LVMH bringing the bubbly to China

LVMH bringing the bubbly to China

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Moet Hennessy Louis Vuitton – LVMH – is continuing to push high-end luxury in China with a new venture to produce and sell sparkling wine under the Chandon label.

LVMH has a 163-acre vineyard in China in place, and will build a winery nearby.

LVMH will work with local partners to produce the wine, but will bring an expertise in grape planting, technology and techniques that are lacking in China.

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Chandon is the world’s leader in sparkling wine production – most of it rom California and Argentina.

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