– A curated list of the good things in life
– Contributors from Forbes, TechCrunch, Condé Nast Traveler, Mashable and Luxist
– Advertising managed by Halogen Media Group, with initial advertisers including BMW, Coach and Burberry
– Upcoming functionality will include community reviews, luxury ranking and on-the-go recommendations with the Pursuitist iPhone App
Pursuitist, the premiere luxury lifestyle blog, has officially launched at http://pursuitist.com
While in beta, the Pursuitist editors have diligently curated a rich list of the good things in life to share with affluent readers. With categories that include Arts, Auto, Epicurean, Family, Green, House, Style, Tech and Travel, the Pursuitist aspires to be the “Huffington Post for Luxury.”
Coinciding with the launch, a few of the new contributors sharing their favorite luxuries include Carrie Coolidge (Luxist, Forbes), Paul Carr (Techcrunch, The Guardian), Gretchen Kelly (New York Post), Erica Swallow (Mashable, CosmoGirl.com), Shandana Durrani (Condé Nast Traveler, Glamour) and Leila Cohan-Miccio (Saveur).
International contributors include Holly Boyle in London and Vilte S. Holstad in Paris, capturing the excitement and pulse of fashion, art and life in these vibrant cities.
“Pursuitist is luxury redefined. It’s about finding and sharing the good things in life. To inspire, educate and be relevant. Pursuitists are ahead of the curve and authentic,” said Christopher Parr, CEO and Publisher of Pursuitist. Parr is an award-winning 10-year luxury online marketing veteran, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. In 1996, Michael Wolff’s NetGuide named Parr’s inaugural online magazine as “The Best Site of the Year” at MacWorld.
The Pursuitist is also a targeted advertising platform for luxury brands to connect with affluent readers. While in beta, advertisers on the site have included Burberry, BMW, Coach, Broadmoor Hotel, Chase Bank, Audemars Piguet, Cosmopolitan Hotel and Effen Vodka. Halogen Media Group, with offices in San Francisco, Los Angeles and New York, manages advertising for the site.
“Bringing on world class content producers exemplifies Pursuitist’s understanding of influencer media and the importance of providing brand advertisers with an environment where they can interact with consumers alongside relevant content. We’re thrilled to bring branded content from the world’s best brands to Pursuitist and its loyal readers,” said Greg Shove, CEO of Halogen Media Group.
Luxury fashion brands featured on the site include Prada, Louis Vuitton, Dolce & Gabbana, Hermès, Gucci, Versace, Alexander McQueen, Chanel, Dior, Fendi and Roberto Cavalli. The editors have also highlighted amazing luxury destinations, including Four Seasons Hotel and Resorts, Ritz-Carlton Hotels, Disneyworld’s Grand Floridian, InterContinental Resorts, Conrad Hotels, The Plaza and the Waldorf Astoria. Bentley, BMW, Lexus, Bugatti, Porsche, Rolls-Royce, Audi, Lamborghini, Jaguar and Mercedes-Benz are a few of the luxury auto brands that have been spotlighted on the blog.
Upcoming functionality to the site will include community reviews, luxury ranking, flash sales, Facebook integration and on-the-go recommendations with the Pursuitist iPhone App.
On the web at: http://pursuitist.com
Read below Christopher Parr’s interview with Luxury Daily, regarding working with BMW, Marc Jacobs and Jimmy Choo: