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Luxury industry says EU ruling limits Google ads

Luxury industry says EU ruling limits Google ads

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Pursuitist Luxury Best Luxury Blog

“Luxury goods manufacturers said a ruling Tuesday from the European Union’s highest court will stop Google Inc. selling their brand names as advertising keywords to unauthorized sellers or counterfeiters in Europe. French companies, led by LVMH Moet Hennessy Louis Vuitton SA, want to limit the sale of their trademarks on Google’s automated Adwords system which links search results to ads. They fear that counterfeiters could buy a keyword such as “Louis Vuitton” and use it to sell fake bags.” – from AP