Whether it’s their fashionable collection or their novel ad campaigns, Louis Vuitton is at the forefront of the fashion world as well as our radar. The latest advertising campaign entitled “Spirit of Travel” from the fashion house is out in open.
The French luxury fashion house has literally gone wild to shoot its latest travel campaign for 2014. The first images of the label’s Spring 2014 advertising campaign shows humans as well as wild animals like cheetahs, giraffes and lion cubs pose together with Louis Vuitton iconic monogram bags. The much sought-after Speedy, Keepall and Neverfull are featured along with two new styles, including a structured, ladylike one.
According to WWD, the campaign has been styled by Carine Roitfeld and shot by for photographer Peter Lindbergh in South Africa. It stars models Karen Elson and Edie Campbell clad in the brand’s resort and spring runway collections.
As Frédéric Winckler, Vuitton’s communications and events director, claims that none of the photos were manipulated, the images show the daring models up close with the wild animals. While Elson reaches out to offer a giraffe some leaves, Campbell strolls as well as sits surrounded by cheetahs. Campbell also sits astride a zebra, though the image of the same is not yet released.
Winckler also encapsulated about the campaign, “It’s a mix of travel and the fashion world.” The journey of Louis Vuitton’s travel heritage and “Spirit of Travel” tagline continues which was kicked off by photographer Jean Larivière.
The new Spirit of Travel print ads will debut in a range of magazines in April, starting with Vanity Fair in the U.S. We can’t wait for a video film of the same campaign!