British actress Lily Collins, who became a spokesmodel for Lancôme in October, is the face of their new lipstick line. Lip Lover, which comes in a large range of shades and with numerous beautifying properties, is formulated to give lips a shiny finish, while protecting them with softening and moisturizing ingredients.
The new lipstick comes in 15 shades, all offering a variation on rosy pink. The shades are divided into two groups: Basic Chic (seven delicate shades ranging from pinky beige to rosewood) and Creative Chic (eight bright popping shades including coral, raspberry and purplish).
Lily Collins (the star of The Blind Side and Mirror Mirror) was chosen to be the face of the product in a campaign shot by Sølve Sundsbø. The actress will also appear in campaigns for Lancôme’s Spring 2014 makeup collection, French Ballerine, starting in January.
Lip Lover will be available at retail in the first quarter of 2014.
