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Christopher Parr, is the Editor and Chief Content Creator for…
This week, at the 2025 Lexus Pipe Pro in Oahu, Hawaii, Lexus introduced the Lexus Surf LX, a concept luxury utility vehicle designed for those who thrive on the spirit of the ocean. A seamless fusion of innovation, style, and utility, the one-of-a-kind SUV embodies the coastal lifestyle in every detail.
The Surf LX is inspired by surf culture and crafted with input from the surfing community, including pro surfer and Lexus ambassador Griffin Colapinto. “Surfing is all about being in tune with your environment and enjoying the ride—much like what Lexus has achieved with the Surf LX,” said Colapinto. “This vehicle is built for adventure, with the power and versatility any surfer could ever want or need.”
Coastal Design Meets Rugged Durability
The Surf LX delivers an aesthetic that reflects the natural beauty of the ocean. Its matte blue exterior, paired with a clean white roofline and black accents, captures the contrast of waves meeting the shore. Rugged 20-inch gray wheels and 33-inch all-terrain tires enhance the vehicle’s capability, ensuring it’s ready for the demands of beach terrain as well as paved roads.
Inside, the attention to detail continues with genuine leather upholstery that balances luxury and resilience. The materials and finishes are designed to withstand the challenges of coastal environments, from sand to saltwater, without compromising comfort.
Built for Life by the Ocean
The functionality of the Surf LX has been engineered with surfers and adventurers in mind. The gear-optimized trunk includes thoughtful features to streamline every aspect of a day on the water:
- Slide-out cargo storage for easy access to essentials.
- A dedicated surfboard rack that integrates seamlessly into the design.
- Built-in features such as a Dometic cooler, waxing table, and turf changing mat to make gear preparation and cleanup effortless.
- Ventilated compartments for storing wetsuits, towels, and sunscreen, keeping items fresh and organized.
For early morning or sunset sessions, the custom exo-cage and LED-illuminated rear ladder offer practical, well-lit access to the roof rack, ensuring gear is easily secured in low-light conditions.
Redefining Coastal Exploration
The Lexus Surf LX embodies a bold approach to blending luxury with utility. Designed to thrive in the elements while elevating the experience of coastal adventure, the Surf LX represents a forward-thinking vision for the modern explorer.
Unveiled at one of the world’s most iconic surfing events, the Surf LX stands as a testament to Lexus’ ability to create vehicles that resonate with both the environment and the people who inhabit it. Tailored for surfers and adventurers alike, this concept vehicle encapsulates the beauty, functionality, and freedom of life by the sea.
![Christopher Parr | Pursuitist](https://cdn.pursuitist.com/wp-content/uploads/2016/04/cropped-Christopher-Parr-Pursuitist-scaled-1-172x172.jpg)
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”