Automotive News has an interesting report on the battle between Lexus and BMW:
Lexus officials point out that coupes and convertibles last year accounted for more than one-third of volume for the BMW 3 series, which far outsells Lexus’ IS range. They say Lexus isn’t attracting enough 25- to 49-year-olds, the age group that flocks to the 3 series. Now Lexus is battling back with new entry-level models: the IS convertible and a dedicated hybrid. It also plans a new dealer training program and edgy, provocative ads, all in the name of wooing away some of that BMW traffic. – from Automotive News