“The Leica i9 Concept is a dream project that addresses a desire to combine two great products, while considering both the consumer’s and company’s needs. It’s common practice to combine a smart phone with a digital camera, but how do you combine a great smart phone with a great digital camera when you brands may speak to very different categories? The Leica i9 Concept offers timeless design, durability and the unmatched brilliance of Leica’s high performance camera system to compliment the unparalleled processing, display and sharing capabilities of Apple’s iPhone4. With upgradeable software, partner plug-ins/apps, and the ability to take advantage of an ever-growing list of new iPhone features, the possibilities are limitless.” – from BlackDNA
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.