Lady Gaga, who recently took home a Golden Globe for her role in American Horror Story: Hotel and also performed at the Super Bowl 50, has teamed up with Barneys New York for a NYC-celebrating campaign.
To honor the opening of the new flagship Barneys New York in Chelsea, located in the original location of the first ever Barneys, the American singer has been photographed by Bruce Weber for Spring 2016 campaign. Lady Gaga is seen in her not-so-signature avatar, as she is sporting a minimalist look dressed in denim with shaggy platinum blonde bob and little makeup.
It captures the vibrancy and diversity of the store’s hometown with a series of images and short films to mark the milestone. Titled “Our Town,” the campaign features iconic destinations like Katz’s Delicatessen and The Carlyle Hotel. The photographer brought them to life with a mix of local New York personalities including Lady Gaga; Yoko On; Bobby Cannavale; the New York Fire Department’s first female battalion chief, Rocky Jones; four of the six Angulo brothers from the acclaimed documentary The Wolfpack; and so many more.
