According to WWD today, Lady Gaga has gone from being the face of Shiseido’s 2015 New Year’s ad campaign for print media to filming a commercial for the Japanese company, set to air on Japanese television stations in May.
This video shows a more casual side of the singer, who, sporting long white braids and a dramatic blue eye shadow look, posted a video message on Shiseido’s Japanese you Tube account on Friday to announce the project.
“We just finished the last shot [of the commercial] in New York City and we are having fun celebrating makeup and continuing to redefine what it means to be beautiful,” she said.
According to Shiseido, two versions of the commercial are being produced.
