Kendall Jenner has once again starred for Calvin Klein, this time by stripping down for the brand’s fall 2015 Underwear campaign. Along with Joan Smalls, Isabeli Fontana and Edita Vilkeviciute, Kendall poses in the newest creations of the “The Original Sexy” underwear line.
Flaunting her svelte figure in her underwear, Jenner joins the likes of Marky Mark, Michael Bergin, Kate Moss, Eva Mendes, Justin Bieber, Lara Stone and Christy Turlington, who over the years have all stripped down to their Calvin Klein undies.
Lensed by Mikael Jansson at Pier 59 in New York, the new sexy campaign features individual portraits of the models showcasing an elevated assortment of embroidered lace sling balconettes, plunge-neck chemises and bodysuits in seductive fits. The ads will focus on the higher-end product, Calvin Klein Black.
Kendall told WWD that “It was super fun. Every girl loves posing in her underwear. It’s always fun to do that. I’m close with Joan, and me and all the girls are friends.” The 19-year-old model is in demand and the globe-trotting model of the season zips across countries and continents to keep up with her work commitments. She also added that “I had flown in from Paris from Fashion Week for the day, and flew out that night to do the Chanel show.”
Promoting the product like a professional brand ambassador she states, Calvin Klein Underwear is “definitely something I would wear…The bras are great; I was surprised at how comfortable they were.” She described the Calvin aesthetic as “really timeless, chic and classy.”
Scheduled to break at the end of the month, the new multimedia campaign spans digital, outdoor and print advertising and will run in 21 countries. Digital placements on social and mobile sites will amplify and create conversation around “the original sexy” campaign.
