Supermodel and style icon Kate Moss stars in the new Kerastase Paris image campaign featuring the brand’s latest Couture Styling offerings. This campaign marks the one year anniversary of Couture Styling, the brand’s luxury styling collection.
Inspired by the “perfectly imperfect” look so sought-after by women today, Kerastase’s newest Couture Styling products re-invent highly sophisticated “un-styled styles” reminiscent of Brigitte Bardot’s untamed mane or the flowing waves of the Studio 54 era. For the shoot, Kate’s hair was styled by Kerastase Artistic Director, famed hairdresser and close personal friend, Luigi Murenu.
“The Brigitte Bardot “mussed-up” 60’s look is both quintessentially French and completely universal. Kate Moss is the Brigitte Bardot of today,” says Murenu. “She epitomizes the freedom that every woman wants.”
According to Moss, “Just with hairstyles I can change my personality, I don’t really need to change the color anymore.”
The campaign was photographed by Solve Sundbo in Paris, and will debut this summer in the United States.
