Karl Lagerfeld turned a newspaper publisher with the debut of The Karl Daily six months ago. Keen to be in sync with the just-a-click-away trend, the designer has gone digital for the second edition of The Karl Daily.

WWD reports that catering to the world of fashion, the newspaper  is set to go online at the end of March. It will include faux celebrity gossip and interviews with models including Kendall Jenner and Ming Xi. The publication also highlights the catty advice section by guest columnist Choupette, Karl’s pampered feline. Other contributors include Paris-based illustrator Tiffany Cooper, who has done a capsule Karl collection for spring. The digital issue’s headline “Kolor is New Black!” is a reference to the Karl Kolor range of bags and accessories and shows image from the Karl Lagerfeld Spring 2015 campaign starring Kendall Jenner.