Johnnie Walker has launched Johnnie Walker Double Black, a new limited edition Scotch whisky debuting in the US. According to the brand, Double Black amplifies the signature style of Black Label, including its hallmark smokey flavor, to produce a bold blend of extraordinary depth, richness and character.
“Johnnie Walker Double Black begins with Johnnie Walker Black Label as its starting point. From here we explored the characteristics that define this beloved blend and thought how can we offer a new perspective on it,” said Johnnie Walker Master Blender Jim Beveridge. “With access to the world’s most diverse stocks of aged whiskies in the world, I was able to create something entirely new inspired by the cornerstone of this whisky house, and arguably the most beloved Scotch whisky in the world, Johnnie Walker Black Label. It’s an honor and a privilege to be able to share it with the US,” he added.
By reaching deep into some of the House of Walker’s most distinctive single malts reserves, Master Blender Jim Beveridge has created a powerful whisky. Rich peaty single malts are combined with whiskies matured in deeply charred oak barrels. The result is a powerful intensity of flavor that is undeniably Johnnie Walker, and undoubtedly drawn from the signature style of Black Label.
“Since debuting in Duty Free shops globally, there has been great excitement around Johnnie Walker Double Black. We’ve received countless inquiries on our Facebook page and at House of Walker tastings asking when it will be available in the United States,” said Adam Rosen, Diageo Brand Director, Scotch Whisky Portfolio. “People want to try it.
And now you can. Johnnie Walker Double Black is currently available nationwide, priced around $40. The limited supply is expected to last just until the holiday season.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.