Johnnie Walker Blue Label has teamed with Alfred Dunhill to launch a limited edition collection trunk. The Johnnie Walker Blue Label Collection was designed in conjunction with the premiere of “Celebrating a Journey Shared”, a film which portrays a memorable journey of two exceptional men – John Walker and Alfred Dunhill – from the bustling city of London to the highlands of Scotland.
The collection features a limited edition design bottle and a Collector’s Trunk. The packaging of the exclusive bottle is put together with its interior evoking the contours of a map while its exterior speaking directly to dunhill’s positioning as the British men’s luxury brand using their brand signifier, ‘Chassis’, in their leather goods.
“Created by two purveyors of British luxury, this limited edition Collection is built on both brands’ shared values and pioneering heritage of quality craftsmanship,” said James Thompson, Managing Director, GLOBAL RESERVE, DIAGEO. “This film, with cues of luxury and masculine sophistication is our visual expression of this partnership and this Collection.”
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.