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Jet Li becomes Hublot’s face in China as Beijing store opens

Jet Li becomes Hublot’s face in China as Beijing store opens

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Pursuitist Luxury Best Luxury Blog

Swiss luxury brand Hublot opened its first flagship store in Beijing on Nov. 29. On hand was the famed watchmaker’s new ambassador – action icon Jet Li.

The new Hublot store in Beijing is located at Wangfujing Street in the Oriental Plaza, one of the most prosperous iconic shopping malls in downtown Beijing.

Li was joined by Jean-Claude Biver, CEO of Hublot, at the opening of the store.

The presence of Hublot, and the use of Li, emphasize the growing importance of luxury in China.

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