Jason Schwartzman demonstrates The New Yorker iPad app in the above YouTube video. Directed by Roman Coppola.

The New Yorker iPad app. It’s finally out, and they have actor Jason Schwartzman taking the wraps off in a witty video. Give The New Yorker points for creativity. Will readers pay $4.99 to have the pleasure of reading each weekly issue on the iPad? That’s $234 over a year. Or will you be sticking with the print subscription that runs a cooler $1.00 per week?