In the below spot, titled Pacific Standard Time: Jason Schwartzman Celebrates John Baldessari, the Bored to Death star is followed by a huge image of white-bearded conceptual artist John Baldessari, who talks to him from walls. The artist appears after Schwartzman is heard saying to a friend: “Wanna go check out the museum? Are you kidding me? Have a good night. I don’t like art?”
Helmed by director Jesse Dylan (Kicking & Screaming, American Wedding), the almost-five-minute PSA, starring actor Jason Schwartzman, shot at the Los Angeles County Museum of Art, promotes the sprawling new arts initiative Pacific Standard Time. The Getty Trust-funded program showcases the work of Southern California artists and designers between 1945 and 1980, giving context to how L.A. has become the major art capital it is today.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”