Updated with the final video:
Chanel invited the renowned American filmmaker to shoot the latest campaign dedicated to its men’s fragrance Bleu. The charismatic Gaspard Ulliel returns as the face of the scent.
Like Martin Scorsese five years earlier, filmmaker James Gray (“We Own the Night,” “Two Lovers,” “The Immigrant”) has gone behind the camera for Chanel Bleu.
In a follow-up to the advertising film helmed by Scorsese in 2010, Gray directed French actor Gaspard Ulliel, who is now more mature and looks more elegant than ever.
Still shifting between fantasy and reality and attempting to find some form of serenity, the movie star played by Ulliel once again flees his obsessed fans and the pressures of fame.
“I wanted to raise the issue of this craziness inherent to the film world, within which we lead both a comfortable and an uncomfortable life,” Gray notes. “In a sense, that is almost a kind of vertigo that comes with the ridiculous and the overflow of attention.”
Filmed at night in Los Angeles, the campaign is soundtracked by Jimi Hendrix’s version of Bob Dylan’s “All Along the Watchtower.”
Chanel has revealed a teaser today, and the complete campaign will debut online this February 5.
