Ahead of Stella McCartney’s Paris Fashion Week Show on September 29th, England’s iconic automaker Jaguar has joined forces with the designer as the roll-out of the new Jaguar XE continues.
Together, the two British luxury brands have created the FEEL XE Experience; featuring a fleet of luxury Stella McCartney inspired Jaguars draped in her distinctive Superhero print from her Spring 2015 collection. These vehicles will be taking to the streets of Paris on Monday, September 29th, and deliver a series of FEEL XE Experiences that have been curated by Stella and Jaguar to provide VIPs with a taste of cultural highlights that are unique to Paris.
“Jaguar is a British brand that’s full of heritage, charm and one that I’ve admired for years so it’s a pleasure to be finally working directly with them. It was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design – I can’t wait to see it on the streets of Paris,” stated Stella.
“I’ve always greatly admired Stella’s work and enjoyed her previous collaborative projects, especially the performance apparel for the GB Olympic Team. It is a beautiful demonstration of Stella’s commitment to elegance, style as well as functionality and, performance which are attributes that I looked to express in the Jaguar XE,” added Ian Callum, Jaguar’s Director of Design.
Stella attended the Jaguar XE global premiere at Earls Court in London on 08 September 8th, watch below: