Issa London will open its first ever store next week. The British-based label’s debut standalone store will be coming to Japan’s Roppongi Hills shopping centre.
Founded by Brazilian born designer, Daniella Helayel, the label recently found a new chairman in Camilla Al Fayed, of Harrods family fame, who says of the move, “Japan is the gateway to Asia and we intend to expand into Hong Kong and China within the next few years. We will then become a truly global brand.”
Japan was the perfect destination for Issa London, following last year’s success of a pop-up shop located in department store Mitsukoshi, Ginza.
“The response was overwhelming and we knew our formula was the right one for Japan,” added Al Fayed. “What makes Issa popular in Japan is a love of our quirky prints, our colour palette and elegant silhouettes. We work closely with our partners to design collections that are on brand for Issa, but culturally aligned to the Japanese consumer.”
Al Fayed also revealed plans to open a flagship store in Sao Paolo in Brazil at the end of the year. “Our other main focus is the Middle East,” added Al Fayed. “We expect to open a store in Kuwait by the end of the year, with several more planned over the following four years.”
