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iPad Media heat up as Sir Richard Branson announces Virgin’s magazine
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iPad Media heat up as Sir Richard Branson announces Virgin’s magazine

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Sir Richard Branson announced that Virgin will release a custom-built iPad magazine in New York next week.

Branson said this will be a “revolutionary multimedia” publication – and available specifically for the iPad.

The announcement from Virgin comes on the heels of the news from Rupert Murdoch’s New Corporation – which is creating an iPad only publication called The Daily. Murdoch is reportedly sinking $30 million into the venture and dedicating 100 journalists to it.

Virgin’s project is expected to be more entertainment and less current affairs than the Daily.

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Other major publications, such as the NY Times, are also looking to the iPad – and tablets in general – as a way to help prop up once powerful empires.



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