Sir Richard Branson announced that Virgin will release a custom-built iPad magazine in New York next week.
Branson said this will be a “revolutionary multimedia” publication – and available specifically for the iPad.
The announcement from Virgin comes on the heels of the news from Rupert Murdoch’s New Corporation – which is creating an iPad only publication called The Daily. Murdoch is reportedly sinking $30 million into the venture and dedicating 100 journalists to it.
Virgin’s project is expected to be more entertainment and less current affairs than the Daily.
Other major publications, such as the NY Times, are also looking to the iPad – and tablets in general – as a way to help prop up once powerful empires.