Gucci has added another striking piece to their I-Gucci GRAMMY Watch and Jewelry collection.
This timepieces is designed by Gucci Creative Director Frida Giannini. Proceeds of the watch will benefit the preservation and restoration program of music milestones developed in partnership with The GRAMMY Museum.
The watch itself is a variant of the I-Gucci XXL Sport. It has a wide range of technical elements including a digital time and dual time-zone display, date and alarm. You’ll also find a countdown timer, tachometer and two useful sports settings in the form of a pedometer and sailing option. The bezel features the inscription ‘GRAMMY Museum Gucci Limited Edition’ and the case in polished grey PVD, which has on the back the GRAMMY Museum logo.
This is the third timepiece of the Gucci GRAMMY collection.
PRESS RELEASE
I-GUCCI GRAMMY MUSEUM® TIMEPIECE
THE LATEST ADDITION TO THE GUCCI – GRAMMY® COLLECTION TO BE LAUNCHED AT THE GRAMMY MUSEUM IN LOS ANGELES
Gucci Timepieces is pleased to introduce a new model to the special range of I-Gucci GRAMMY® watch and jewelry items, designed by Gucci Creative Director Frida Giannini.
The I-Gucci ‘GRAMMY Museum’ timepiece, a variant of the I-Gucci XXL Sport, is available in a grey colorway. Proceeds of the watch will benefit the preservation and restoration program of music milestones developed in partnership with The GRAMMY Museum®.
In an extra large (49mm) size, the I-Gucci Sport comes with a range of technical elements including a digital time and dual time-zone display, date and alarm. The GRAMMY Museum variant boasts all the latest functionalities of the watch including a dual chronograph movement, countdown timer, tachymeter and two useful sports settings in the form of a pedometer and sailing option, designed to be used when timing regattas. The I-Gucci GRAMMY Museum timepiece also features a backlight and analogical time display with local time shown in hands, rather than digits. The ‘Swiss Made’ stamp appears at 6 o’clock.
Two notable features distinguish this timepiece from other models in the collection, notably the bezel with the inscription ‘GRAMMY Museum Gucci Limited Edition’ and the case in polished grey PVD, which features on the back the GRAMMY Museum logo.
The dial is created in striking colors of black and yellow, complemented with a strap in coordinating black rubber overlaid with metallic anthracite Guccissima patent calf leather.
The I-Gucci Grammy Museum is the third timepiece of the Gucci GRAMMY collection which includes the I-Gucci GRAMMY in yellow gold PVD and the I-Gucci Latin Grammy in pink gold PVD.
Gucci Timepieces & Jewelry is the official partner of The Recording Academy®, hosts of the GRAMMY Awards®, following a three-year collaboration signed in September 2010.
This dynamic alliance resulted in the creation of an exclusive Gucci-GRAMMY collection of timepieces and jewelry.
About Gucci Timepieces & Jewelry
Gucci Timepieces has been designing, developing and manufacturing iconic Gucci watches since the early 1970s. Taking advantage of the worldwide recognition of the Florentine house – and its unique duality in brand positioning, pairing modernity and heritage, innovation and craftsmanship, trendsetting and sophistication – Gucci Timepieces is one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning. Made in Switzerland, Gucci watches are recognized for their design, quality and craftsmanship and are distributed worldwide through the exclusive network of directly operated Gucci boutiques and selected watch distributors. Since January 2010, Gucci Timepieces has also been distributing the Gucci Jewelry collections, capitalizing on the expertise gained in the watch sector and leveraging the synergies between the watch and jewelry industries. For more information about Gucci Timepieces & Jewelry, please visit www.guccitimeless.com.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.
About The GRAMMY Museum
Paying tribute to music’s rich cultural history, this one-of-a-kind, 21st-century Museum explores and celebrates the enduring legacies of all forms of music, the creative process, the art and technology of the recording process, and the history of the premier recognition of excellence in recorded music — the GRAMMY Award. The GRAMMY Museum features 30,000 square feet of interactive and multimedia exhibits located within L.A. LIVE, the downtown Los Angeles sports, entertainment and residential district. Through thought-provoking and dynamic public and educational programs and exhibits, guests will experience music from a never-before-seen insider perspective that only The GRAMMY Museum can deliver. www.grammymuseum.org